Well, I guess it’s about time, huh? I am done with finals in a little less than a week and I will be graduating in about two. I never really thought this four year adventure would end, but not it is coming to a close. I also never would imagine that I would be publishing and maintaining my own blog! Thanks to the teachings of my professor Elaine Young, I have been able to grasp the overall benefits of utilizing social media, whether it be for one person or an entire company. Furthermore, after reading Gary Vaynerchuk’s The Thank You Economy and CRUSH IT! , I have been able to transform my blog into a reflection of myself and maintain a site on my passion of current events.
When I first began this blog, I was rather tentative to approach this type of platform. I was unsure of what I would post, how my voice would be interpreted, who would even look at my blog, etc. However, about halfway through the semester I realized I did not need to create such a rigid guideline for myself and I began to let my actual voice be heard. If you ask me, I think it worked based on the following:
Over this 16 day period I was able to maintain an average of at least 10 views of my site a day. This sounds insignificant to most, but it is nice knowing people have actually viewed your work and hopefully value what you say. With two posts on April 12 and one more post on April 14, I had people engaged with my content and the voice of my posts seemed more authentic as the language was not filtered.
Another significant part of this time period is the fact that I was able to network among peers and engage in meaningful content with users, as Gary Vaynerchuk states in The Thank You Economy. I linked my blog to my Twitter account, tagged all of my posts, generated meaningful content, and posted often on my Twitter account. On April 12 had the most views my blog ever had in a 24 hour period, which was 52 views. Also, I had written a blog post about the new sport called Kronum:
A fellow marketing student and buddy of mine, Dave Armenti, actually communicated with me through Twitter and mentioned how he thought we should start a Kronum team. A few hours later, the Kronum League Twitter account communicated with me through Twitter and thanked me for blogging on the topic. Through the various mentions of my blog on Twitter accounts and other social media platforms, people became aware of my content and came to my site to view it, therefore leading to my most-visited day.
This blogging xeperience had had its ups and downs, but I am quite thankful I utilized WordPress and created my blog. Although it has been a requirement for one of my courses, I will continue with my blog posts and create meaningful communication with others who share my similar passion.